ContextIdentity Studio LLC is an online platform that connects designers from all across the globe with clientele in the Pacific Northwest. This project ended up taking over 400 days to complete. Due to how lengthy this project was, I will be limiting the explanations via visuals.
*DISCLAIMER THIS PROJECT IS OVER 7 YEARS OLD.
Role: I played a role in virtually all aspects of the companies activities, whether it is in marketing, distribution, legality, product design, and management.
Business Plan: Below is a business plan that I drafted at the beginning of my endeavor (please keep in mind though that this was created by a teenager, so it’s not professional at the least.) This can be viewed here.
Chapter 1: Laying The Foundation
Structure: The Company is broken down into two separate operations, but functions under the same umbrella. The studio offers a wide range of services, from Web design to professional logos, and adverts for print. While the shop ranges in goods from accessories to apparel, and or premade design templates.
Chapter 2: Branding, Defining A Logo
[The Intro Theme Was Created In Collaboration With Award Winning Designer Vladimir Tomin, And Award Winning Musician Vitaliy Zavadsky.]
Chapter 3: Character Design EvolutionInitially we started off our campaign with the above character design. However, as time progressed we realized that the particular style wasn’t quite suited for our interests. This being the case I reached out to one of my close friends, and together we created the character you see below.
Chapter 4: Product Design
Chapter 5: Final Presentation
Final Chapter: What I Learned
Let me start off by saying that starting a business is no easy task. It’s painstakingly stressful, and tons of work. In a small start-up environment you have to be able to fit in anybody’s shoes, no matter how much of a polar opposite they may appear. There are two major takeaways that I learned from this venture. The first is that perfect is the enemy of good. In a business environment, pumping out the product is infinitely better than getting it perfects before launch. Simply put, nothing is ever perfect in life, so don’t dwell on it, move and respond to feedback actively! Secondly, I would like to say that teamwork is everything; don’t try to shoulder the entire burden by yourself, you will fail. Instead distribute that weight equally amongst your team members, that’s what your team is for!